Mobile OS Market Share

An interesting study by Kantar Worldpanel shows the trend of the market share of mobile operating systems starting in January 2012. Android is currently, without doubt, the most popular platform, thanks to the presence on the market of several inexpensive devices and at the same time with good performance.  Windows Phone, at least in Italy, although slightly down, has passed incredibly iOS, probably due to the different models of Nokia Lumia cheap Sponsored by telephone operators.  iOS is instead a slight decrease in spite of the interesting new features available with the iPhone 5s (see, for example, the biometric fingerprint recognition).  The data obtained by analyzing in more detail the study of Kantar WorldPanel allow you to better define the business model and the target of the app that you want to accomplish. For those who , like me, has as its core business t... [Prosegue]